//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Transcultural marketing for incremental and radical innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cross-cultural marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Cross-cultural marketing
7
Interkulturelles Marketing
7
Brasilien
2
Brazil
2
Auslandsinvestition
1
Bekleidungsindustrie
1
Belgien
1
Belgium
1
Brand equity
1
China
1
Clothing industry
1
Comparison
1
Crowdsourcing
1
Cultural identity
1
Deutschland
1
Economic education
1
Fashion
1
Flandern
1
Flanders
1
Foreign investment
1
Führungsstil
1
Geert Hofstede
1
Germany
1
Innovation diffusion
1
Innovationsdiffusion
1
International market entry
1
Internationaler Markteintritt
1
Jugendliche
1
Kulturelle Identität
1
Leadership style
1
Markenpolitik
1
Markenwert
1
Marketing management
1
Marketingmanagement
1
Mode
1
National culture
1
Nationalkultur
1
Open Innovation
1
Open innovation
1
Partial least squares
1
more ...
less ...
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
6
German
1
Author
All
Adel, Aliaa
1
Argar, Mark
1
Camillo, Angelo A.
1
Holt, Svetlana
1
Hume, Craig
1
Hume, Margee
1
Johnston, Paul
1
Koeman, Joyce
1
Marques, Joan
1
Rusko, Rauno
1
Taylor, Charles Raymond
1
Tran, Ben
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Hamburger Schriften zur Marketingforschung
Transcultural marketing for incremental and radical innovation
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
7
SpringerLink / Bücher
7
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
6
Journal of global marketing
6
Cultural marketing and metaverse for consumer engagements
5
Journal of business research : JBR
5
Journal of international marketing
5
Premier reference source
5
Handbook of research on effective marketing in contemporary globalism
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of international consumer marketing
3
Management for Professionals
3
BestMasters
2
Business horizons
2
Consumption culture in Europe : insight into the beverage industry
2
Forschungsgruppe Konsum und Verhalten
2
Handbook on cross-cultural marketing
2
Interaktives Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Management for professionals
2
Research
2
World Review of Entrepreneurship, Management and Sustainable Development
2
Advances in intelligent systems and computing : AISC
1
Advertising and consumer psychology
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Conference proceedings trends in business communication 2016
1
Deep knowledge of B2B relationships within and across borders
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
Enterprise & society : the international journal of business history
1
Foundations and trends in marketing : FTMKT
1
Frontiers of culture and psychology
1
Global advertising practice in a borderless world
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Kulturspezifische Markenwerte : Modell zur ländervergleichenden Analyse kultureller Einflussfaktoren auf den Markenwert am Beispiel der globalen Modeindustrie in Deutschland, Brasi...
Adel, Aliaa
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010442064
Saved in:
2
Editorial: Conducting state-of-the-art cross-cultural research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 627-631
Persistent link: https://www.econbiz.de/10010466405
Saved in:
3
Crowdsourcing for transcultural marketing and innovation
Rusko, Rauno
- In:
Transcultural marketing for incremental and radical …
,
(pp. 382-394)
.
2014
Persistent link: https://www.econbiz.de/10010211691
Saved in:
4
Strategic transcultural marketing management and global competitiveness
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 316-338)
.
2014
Persistent link: https://www.econbiz.de/10010211694
Saved in:
5
Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben
- In:
Transcultural marketing for incremental and radical …
,
(pp. 255-280)
.
2014
Persistent link: https://www.econbiz.de/10010211697
Saved in:
6
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
7
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->