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~subject:"Communication media"
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Communication media
Media mix
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Konvergenzmanagement
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Schriftenreihe der Fachhochschule des Mittelstands
1
The Routledge companion to advertising and promotional culture
1
Transferorientierte betriebswirtschaftliche Forschung
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ECONIS (ZBW)
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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2
Kommunikation im Wandel : Glaubwürdigkeit, Partizipation und Digitalisierung
Kruse, Astrid
(
ed.
);
Probst-Klosterkamp, Meike
(
ed.
)
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012198151
Saved in:
3
Cross-media promotion and media synergy : practices, problems, and policy responses
Hardy, Jonathan
- In:
The Routledge companion to advertising and promotional …
,
(pp. 83-98)
.
2013
Persistent link: https://www.econbiz.de/10010197577
Saved in:
4
Erfolgsfaktoren für Crossmedia-Publishing-Anbieter
Müller, Andrea Christa
;
Müller, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003865556
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