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subject:"Direktmarketing"
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Direktmarketing
Media mix
62
Mediamix-Strategie
62
Advertising effects
15
Marketingmanagement
15
Online-Marketing
15
Werbewirkung
15
Internet marketing
14
Marketing management
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Advertising
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Advertising media
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Media industries
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Mediensektor
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Synergie
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Synergy
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Werbeträger
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Werbung
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Deutschland
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Germany
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Marketing
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Media-Mix
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Consumer behaviour
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Erfolgsfaktor
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Kommunikation
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Konsumentenverhalten
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Success factor
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Werbeplanung
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Advertising planning
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Communication media
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Cross Media Publishing
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Fernsehwerbung
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Kampagne
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Kommunikationsmedien
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Management
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Massenmedien
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Public relations
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Television advertising
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Öffentlichkeitsarbeit
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Medien
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German
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Holland, Heinrich
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Kracke, Bernd
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Wengerter, Lena
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Direktmarketing - Wissen für den Profi
1
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ECONIS (ZBW)
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Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich
;
Wengerter, Lena
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 65-92)
.
2012
Persistent link: https://www.econbiz.de/10009559280
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2
Crossmedia-Strategien : Dialog über alle Medien
Kracke, Bernd
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001613203
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