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subject:"Betriebliche Wertschöpfung"
~isPartOf:"Business horizons"
~subject:"Relationship marketing"
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Betriebliche Wertschöpfung
Relationship marketing
Crowdsourcing
19
Innovation management
7
Innovationsmanagement
7
Social Web
5
Social web
5
Beziehungsmarketing
4
Innovation
4
Brand management
3
Consumer behaviour
3
Crowdfunding
3
Konsumentenverhalten
3
Markenführung
3
Business start-up
2
Collective intelligence
2
Crowd capital
2
Crowdsourcing innovation
2
Customer integration
2
Human Resource Management
2
Human resource management
2
Kundenintegration
2
Marketing management
2
Marketingmanagement
2
New product development
2
Open Innovation
2
Open innovation
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Outsourcing
2
Personalmanagement
2
Produktentwicklung
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Unternehmensgründung
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Value co-creation
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Value creation
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Advertising effects
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Amazon Mechanical Turk
1
Artificial intelligence
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Assessment tools
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Asymmetric information
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Asymmetrische Information
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Bal, Anjali S.
1
Berthon, Pierre R.
1
Boon, Edward
1
Brown, Terrence E.
1
Fedorenko, Ivan
1
Hanna, Richard
1
Martini, Antonella
1
Massa, Silvia
1
Mills, Adam J.
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Pitt, Leyland F.
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Rabinovich, Tamara
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Testa, Stefania
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Business horizons
California management review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of logistics : research and applications
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
Informationsmanagement 2.0 : neue Geschäftsmodelle und Strategien für die Herausforderungen der digitalen Zukunft
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of management and economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of six sigma and competitive advantage : IJSSCA
1
International journal of value chain management : IJVCM
1
Journal of business strategy
1
Journal of industry - university collaboration : JIUC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing management : MM
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Organizations and markets in emerging economies
1
Proceedings of the HICSS-54. Nominated for a Best Paper Award
1
Production and manufacturing system management : coordination approaches and multi-site planning
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Strategic organization
1
Technological forecasting & social change : an international journal
1
Technology analysis & strategic management
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
The international review of retail, distribution and consumer research
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Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
2
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
3
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
4
Leveraging collective intelligence : how to design and manage crowd-based business models
Täuscher, Karl
- In:
Business horizons
60
(
2017
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10011653701
Saved in:
5
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
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