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~subject:"Brand management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of brand management : an international journal"
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Journal of travel and tourism marketing
The journal of brand management : an international journal
International journal of hospitality management
3
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An integration of cognitive appraisal theory and script theory in the luxury cruise sector : the bridging role of recollection and storytelling
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1071-1088
Persistent link: https://www.econbiz.de/10011758797
Saved in:
2
Negative effects of perceived crowding on travelers' identification with cruise brand
Hyun, Sunghyup Sean
;
Kim, Kyungmin
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011312578
Saved in:
3
Building a brand identity in a network of Cruise Baltic's destinations : a multi-authoring approach
Lemmetyinen, Arja
;
Go, Frank M.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 519-531
Persistent link: https://www.econbiz.de/10008652671
Saved in:
4
Reexamining the dimensionality of brand loyalty : a case of the cruise industry
Li, Xiang
;
Petrick, James F.
- In:
Journal of travel and tourism marketing
25
(
2008
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10003778051
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