Building a brand identity in a network of Cruise Baltic's destinations : a multi-authoring approach
Year of publication: |
2010
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Authors: | Lemmetyinen, Arja ; Go, Frank M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 7, p. 519-531
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Subject: | Destinationsmanagement | Destination management | Markenführung | Brand management | Unternehmensnetzwerk | Business network | Kreuzfahrt | Cruise | Ostsee | Baltic Sea |
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