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Search: subject_exact:"Cultural marketing"
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Konsumentenverhalten
Cultural marketing
65
Kulturmarketing
58
Kulturmanagement
14
Cultural sector
12
Kultursektor
12
Museum
12
Brand management
11
Cultural management
11
Markenführung
11
cultural marketing
11
Arts
9
Kunst
9
Marketing
9
Consumer behaviour
8
Deutschland
8
Germany
8
Kulturelle Einrichtung
8
Marketing management
6
Marketingmanagement
6
Target group
6
Zielgruppe
6
Brand image
5
Markenimage
5
Musical performance
5
Musikveranstaltung
5
Cultural economics
4
Cultural identity
4
International marketing
4
Internationales Marketing
4
Kulturelle Identität
4
Kulturökonomik
4
Migranten
4
Migrants
4
Benutzerforschung
3
Berlin
3
Beziehungsmarketing
3
Business model
3
Cultural heritage
3
Event marketing
3
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Article
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7
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1
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1
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English
8
Author
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Balázs, Gyenge
2
Ádám, Horváth
2
Bo, Yang
1
Brennan, Linda
1
Dandan, Ma
1
Kemp, Elyria
1
Kottasz, Rita
1
Monkhouse, Lien Le
1
Olya, Hossein
1
Savage, Theresa
1
Shah, Zahra
1
Sherry, John F.
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International journal of nonprofit and voluntary sector marketing
2
SocioEconomic challenges : SEC
2
Arts marketing : an international journal ; AM
1
Brands : interdisciplinary perspectives
1
International marketing review
1
Journal of China marketing
1
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ECONIS (ZBW)
8
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1
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
2
Service marketing analysis of movies as unique service-products
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
4
(
2020
)
2
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012295272
Saved in:
3
Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
4
The cultural identity of diet for the middle class : a field invetigation of a Western food restaurant in Shanghai
Dandan, Ma
;
Bo, Yang
- In:
Journal of China marketing
6
(
2016
)
2
,
pp. 47-66
Persistent link: https://www.econbiz.de/10011848053
Saved in:
5
Compr(om)ising commodities in consumer culture : fetishism, aesthetics, and authenticity
Sherry, John F.
- In:
Brands : interdisciplinary perspectives
,
(pp. 354-365)
.
2015
Persistent link: https://www.econbiz.de/10010478952
Saved in:
6
Understanding the cultural consumption of a new wave of immigrants : the case of the South Korean community in South West London
Kottasz, Rita
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10011493005
Saved in:
7
Engaging consumers in esthetic offerings : conceptualizing and developing a measure for arts engagement
Kemp, Elyria
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10011493097
Saved in:
8
Cultural consumption and souvenirs : an ethical framework
Brennan, Linda
;
Savage, Theresa
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10009675845
Saved in:
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