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culture
12
Cultural identity
11
Culture
11
Kulturelle Identität
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Kultur
8
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
5
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5
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Behl, Abhishek
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Benmamoun, Mamoun
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Blankson, Charles
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Brennan, Ross
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Charoensukmongkol, Peerayuth
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Journal of global marketing
IZA Discussion Papers
149
MPRA Paper
92
Discussion paper series / IZA
79
Journal of business research : JBR
79
Journal of economic behavior & organization : JEBO
56
CESifo Working Paper
50
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
49
CESifo working papers
43
CEPR Discussion Papers
41
Journal of Business Ethics
41
Journal of cultural economics
33
Journal of business ethics : JOBE
32
Journal of world business : JWB
32
Discussion papers / CEPR
31
Post-Print / HAL
29
The journal of socio-economics
28
Tourism management : research, policies, practice
28
CESifo Working Paper Series
27
International business review : the official journal of the European International Business Academy
27
Economics Papers from University Paris Dauphine
26
Institute of European Studies, Working Paper Series
26
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
26
NBER working paper series
25
Working Paper
25
Handbook of cultural intelligence : theory, measurement, and applications
24
Journal of Happiness Studies
23
SpringerLink / Bücher
23
Working paper / National Bureau of Economic Research, Inc.
23
NBER Working Paper
22
Sociological Research Online
22
Construction Management and Economics
21
International journal of cross cultural management
21
Journal of international consumer marketing
21
Journal of Business Research
20
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
20
Social Science & Medicine
19
The American journal of economics and sociology
19
Working Papers / eSocialSciences
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Discussion paper / Centre for Economic Policy Research
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ECONIS (ZBW)
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1
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
2
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
3
Culture and electronic word of mouth : a synthesis of findings and an agenda for research
Chan, Haksin
;
Yang, Morgan X.
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 165-169
Persistent link: https://www.econbiz.de/10012584508
Saved in:
4
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
5
Managerial response to negative online reviews in the service industry : a tactic-based and culture-based model
Yu, Irina Y.
;
Wan, Lisa C.
;
Yi, Xiao
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10012584514
Saved in:
6
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
7
The efficacy of cultural intelligence for adaptive selling behaviors in cross-cultural selling : the moderating effect of trait mindfulness
Charoensukmongkol, Peerayuth
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012260088
Saved in:
8
Approach or avoidance? : the dual role of face in fashion consumption
Wang, Wangshuai
;
Zhang, Xin-an
;
Li, Jie
;
Sun, Gong
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012292813
Saved in:
9
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
10
Indulgence versus restraint : the moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance
Sun, Jieqiong
;
Yoo, Shijin
;
Park, Jimi
;
Hayati, Babak
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 83-92
Persistent link: https://www.econbiz.de/10012201013
Saved in:
11
Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.
;
Chan, Haksin
;
Yu, Irina Y.
;
Fock, Henry
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
Saved in:
12
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
13
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
14
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
15
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
16
Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture
Wong, Ada Hiu Kan
;
Tian, Yu
;
Poon, Patrick
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 98-111
Persistent link: https://www.econbiz.de/10011654336
Saved in:
17
A comparative analysis of Arab and US cultural values on the web
Chun, Wootae
;
Singh, Nitish
;
Sobh, Rana
;
Benmamoun, Mamoun
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
Saved in:
18
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
19
The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Kalliny, Morris
;
Ghanem, Salma
;
Kalliny, Mary
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 145-160
Persistent link: https://www.econbiz.de/10010404377
Saved in:
20
Culture and international marketing : a sub-Saharan African context
Darley, William K.
;
Luethge, Denise J.
;
Blankson, Charles
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 188-202
Persistent link: https://www.econbiz.de/10010199649
Saved in:
21
The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris
;
Ghanem, Salma
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
Saved in:
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