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~person:"Albadvi, Amir"
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Budget allocation
2
Customer acquisition
2
Decision calculus
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Kundengewinnung
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1
Allokation
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Beziehungsmarketing
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Consumer behaviour
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Customer equity
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Marketingmanagement
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Albadvi, Amir
Fink, Klaus-J.
7
Van den Poel, Dirk
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Gebhardt-Seele, Stephan
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Kreutzer, Ralf T.
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Bradlow, Eric T.
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Fader, Peter
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Kirchner, Jens
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Villanueva, Julian
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D'Haen, Jeroen
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Drèze, Xavier
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Hanssens, Dominique M.
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Heitmann, Mark
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Limbeck, Martin
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Schwartz, Eric M.
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Straden, Gisbert
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Yoo, Shijin
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Afrouzi, Hassan
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Baecke, Philippe
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Bily, Thomas
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Devezer, Berna
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Drenik, Andres
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Fader, Peter S.
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Journal of modelling in management
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Operational research : an international journal
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ECONIS (ZBW)
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Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Operational research : an international journal
20
(
2020
)
2
,
pp. 561-583
Persistent link: https://www.econbiz.de/10012214579
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2
Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Journal of modelling in management
10
(
2015
)
2
,
pp. 179-197
Persistent link: https://www.econbiz.de/10011405634
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