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~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Journal of targeting, measurement and analysis for marketing
SpringerLink / Bücher
20
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The service industries journal
7
Journal of business research : JBR
6
The international review of retail, distribution and consumer research
6
Fixed revenue accounting : a new management accounting framework
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Springer eBook Collection
5
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
4
Journal of business economics : JBE
4
Journal of retailing and consumer services
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
essentials
4
E-marketing ; Vol. 1
3
Europäische Hochschulschriften / 5
3
Fuzzy methods for customer relationship management and marketing : applications and classifications
3
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3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic customer relationship management : IJECRM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Trends im Firmenkundengeschäft in Kreditinstituten
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Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
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Advanced technologies management for retailing : frameworks and cases
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
2
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
3
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
4
Reducing the optimal to a useful number of clusters for model-based clustering
Hattum, Pascal van
;
Hoijtink, Herbert
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10008662160
Saved in:
5
Enhanced customer targeting with multi-stage models : predicting customer sales and profit in the retail industry
McCrary, Michael
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 273-295
Persistent link: https://www.econbiz.de/10003919491
Saved in:
6
Migration of customers owing to a service substitution
Murynets, Ilona
;
Ramirez-Marquez, Jose E.
;
Jiang, Wei
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 297-306
Persistent link: https://www.econbiz.de/10003919496
Saved in:
7
Datenqualitätsmanagement beim CRM
Wilde, Klaus D.
;
Leußer, Wolfgang
;
Hippner, Hajo
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
8/9
,
pp. 1180-1185
Persistent link: https://www.econbiz.de/10003747358
Saved in:
8
Supermarket customers segments stability
Fonseca, Jaime R. S.
;
Cardoso, Margarida G. M. S.
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 210-221
Persistent link: https://www.econbiz.de/10003593698
Saved in:
9
Der Customer Lifetime Value-Ansatz zur Bestimmung des Kundenwertes
Hempelmann, Bernd
;
Lürwer, Markus
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
32
(
2003
)
3
,
pp. 336-341
Persistent link: https://www.econbiz.de/10001739789
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