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Theorie
Customer recovery
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Kundenrückgewinnung
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Beziehungsmarketing
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Consumer behaviour
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Customer churn
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customer churn
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Customer Churn
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ECONIS (ZBW)
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Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising : the case of the competitive growing market
Machowska, Dominika
- In:
Economics and business review
4
(
2018
)
2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10011897315
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2
Analyse des Anbieterwechsels mit Hidden-Markov-Modellen : empirische Untersuchung im Retail Banking
Lesti, Jürgen
-
2015
Persistent link: https://www.econbiz.de/10011335055
Saved in:
3
Determinants of customer switching towards mobile number portability
Chadha, Suresh K.
;
Bhandari, Namita
- In:
Paradigm : the journal of Institute of Management Technology
18
(
2014
)
2
,
pp. 199-219
Persistent link: https://www.econbiz.de/10011760600
Saved in:
4
Ansatzpunkte und Gestaltungsperspektiven eines systematischen Churn Management für die Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
-
2006
Persistent link: https://www.econbiz.de/10003367662
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