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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Customer value
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E-commerce
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Electronic Commerce
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Journal of targeting, measurement and analysis for marketing
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
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International journal of services and operations management
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ECONIS (ZBW)
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1
A diffusion model for measuring electronic community growth and value
Toder-Alon, Anat
;
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10003964162
Saved in:
2
An investigation of the influence of consumer value on service elements contritutions to satisfaction
Bodet, Guillaume
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 205-228
Persistent link: https://www.econbiz.de/10003894426
Saved in:
3
Deterministic and stochastic customer lifetime value models : evaluating the impact of ignored heterogeneity in non-contractual contexts
Calciu, Mihai
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 257-271
Persistent link: https://www.econbiz.de/10003919490
Saved in:
4
Designing competitive loyalty programs : how types of program affect customer equity
Furinto, Asnan
;
Pawitra, Teddy
;
Balqiah, Tengku E.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003919498
Saved in:
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