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Customer value
18
Kundenwert
18
Beziehungsmarketing
6
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Marketing management
5
Marketingmanagement
5
Betriebliche Wertschöpfung
3
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Journal of marketing management : MM
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
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ECONIS (ZBW)
18
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1
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
2
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Saved in:
3
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
4
Do retail alliances enhance customer experience? : examining the relationship between alliance value and customer satisfaction with the alliance
Mouri, Nacef
;
Bindroo, Vishal
;
Ganesh, Jaishankar
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1231-1254
Persistent link: https://www.econbiz.de/10011405230
Saved in:
5
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
6
The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.
;
Jones, Shawn R.
;
Stafford, Marla Royne
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
Saved in:
7
"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
Saved in:
8
Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
Saved in:
9
Special issue: Academy of Marketing Early Career Researcher
Reynolds, Nina
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577016
Saved in:
10
Managing and measuring value co-creation in business-to-business relationships
Lambert, Douglas M.
;
Enz, Matias G.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1588-1625
Persistent link: https://www.econbiz.de/10009697976
Saved in:
11
Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert
;
Cova, Bernard
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
Saved in:
12
Exploring the nature of value in the word-of-mouth referral equation for health care
Dobele, Angela
;
Lindgreen, Adam
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 269-290
Persistent link: https://www.econbiz.de/10008989905
Saved in:
13
The value drivers of high-tech consumer products
Munnukka, Juha
;
Järvi, Pentti
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 582-601
Persistent link: https://www.econbiz.de/10009159903
Saved in:
14
Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.
;
Piercy, Nigel
;
Baldauf, Artur
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
Saved in:
15
Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
McManus, Lisa
;
Guilding, Chris
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003768195
Saved in:
16
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Saved in:
17
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
Saved in:
18
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
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