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person:"Skiera, Bernd"
~isPartOf:"Handbook of research on customer equity in marketing"
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Handbook of research on customer equity in marketing
Journal of marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Die Optimierung der Performance im Credit Management
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Strukturwandel der Wertschöpfung im Bankgeschäft
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Value creation and economic sustainability in banking
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Wert- und dialogorientiertes Kundenmanagement
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Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
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