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person:"Skiera, Bernd"
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Die Optimierung der Performance im Credit Management
1
Handbook of research on customer equity in marketing
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
Value creation and economic sustainability in banking
1
Wert- und dialogorientiertes Kundenmanagement
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Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Value creation and economic sustainability in banking
,
(pp. 25-66)
.
2012
Persistent link: https://www.econbiz.de/10009428102
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
3
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
4
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
5
Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain
Skiera, Bernd
;
Wiesel, Thorsten
;
Pfaff, Donovan
- In:
Die Optimierung der Performance im Credit Management
,
(pp. 117-133)
.
2005
Persistent link: https://www.econbiz.de/10003228158
Saved in:
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