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~person:"Gassmann, Oliver"
~person:"Ramaswamy, Venkatram"
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Customer integration
17
Kundenintegration
17
Betriebliche Wertschöpfung
8
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8
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4
Innovation management
4
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4
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Gassmann, Oliver
Ramaswamy, Venkatram
Herstatt, Cornelius
35
Piller, Frank T.
27
Hippel, Eric von
26
Hollebeek, Linda D.
26
Füller, Johann
19
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
16
Franke, Nikolaus
14
Jacob, Frank
14
Brodie, Roderick J.
13
De Jong, Jeroen P. J.
13
Ihl, Christoph
13
Witell, Lars
13
Brem, Alexander
12
Conduit, Jodie
12
Fließ, Sabine
12
Leimeister, Jan Marco
12
Oliveira, Pedro
12
Schreier, Martin
12
Bretschneider, Ulrich
11
Cova, Bernard
11
Hajli, Nick
11
Hyysalo, Sampsa
11
Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
11
Schweisfurth, Tim
11
Bilgram, Volker
10
Hadwich, Karsten
10
Jaakkola, Elina
10
Kleinaltenkamp, Michael
10
Kristensson, Per
10
Nambisan, Satish
10
Rahman, Zillur
10
Gustafsson, Anders
9
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9
Kumar, V.
9
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Strategy & leadership : a publication of Strategic Leadership Forum
3
Creativity and innovation management
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Ross School of Business working paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
1
Journal of business research : JBR
1
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The B.E. journal of economic analysis & policy
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ECONIS (ZBW)
17
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1
Into the eXperience-verse : the strategic frontier of cloud business innovation and value co-creation
Ramaswamy, Venkatram
;
Narayanan, Krishnan
- In:
Strategy & leadership
50
(
2022
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10013384682
Saved in:
2
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
3
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
4
The principle of co-creative comparative advantage
Chakrabarti, Avik
;
Ramaswamy, Venkatram
-
2013
Persistent link: https://www.econbiz.de/10010211753
Saved in:
5
Embracing co-creation thinking in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
-
2013
Persistent link: https://www.econbiz.de/10010212569
Saved in:
6
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
7
Technologically reflective individuals as enablers of social innovation
Schweitzer, Fiona
;
Rau, Christiane
;
Gassmann, Oliver
; …
- In:
The journal of product innovation management : an …
32
(
2015
)
6
,
pp. 847-860
Persistent link: https://www.econbiz.de/10011441506
Saved in:
8
Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
4
,
pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
Saved in:
9
The co-creation paradigm
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
-
2014
Persistent link: https://www.econbiz.de/10010355908
Saved in:
10
Building a culture of co-creation at Mahindra
Ramaswamy, Venkatram
;
Chopra, Naveen
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
2
,
pp. 12-18
Persistent link: https://www.econbiz.de/10010363377
Saved in:
11
Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society
Leavy, Brian
;
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10010245952
Saved in:
12
Lessons from ideation : where does user involvement lead us?
Schweitzer, Fiona
;
Gassmann, Oliver
;
Rau, Christiane
- In:
Creativity and innovation management
23
(
2014
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10010387267
Saved in:
13
Strategy and co-creation thinking
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 5-10
Persistent link: https://www.econbiz.de/10010230260
Saved in:
14
Negative side effects of customer integration
Gassmann, Oliver
;
Kausch, Christoph
;
Enkel, Ellen
- In:
International journal of technology management : IJTM
50
(
2010
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10003964520
Saved in:
15
Integrating customers in product innovation : lessons from industrial development contractors and in-house contractors in rapidly changing customer markets
Sandmeier, Patricia
;
Morrison, Pamela D.
;
Gassmann, Oliver
- In:
Creativity and innovation management
19
(
2010
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10003986710
Saved in:
16
Neue Ideenquellen erschließen : die Chancen von Open Innovation
Enkel, Ellen
;
Gassmann, Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
2
,
pp. 6-11
Persistent link: https://www.econbiz.de/10003824423
Saved in:
17
Co-creation of value : towards an expanded paradigm of value creation
Ramaswamy, Venkatram
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10003912457
Saved in:
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