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~person:"Kleinaltenkamp, Michael"
~person:"Möslein, Kathrin"
~subject:"Marketing theory"
~subject:"Service-Dominant Logic"
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Marketing theory
Service-Dominant Logic
Customer integration
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21
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6
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Kleinaltenkamp, Michael
Möslein, Kathrin
Grönroos, Christian
6
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6
Vargo, Stephen L.
6
Edvardsson, Bo
5
Akaka, Melissa Archpru
4
Hilton, Toni
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4
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3
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Kundenintegration : Forum Dienstleistungsmanagement
1
Marketing theory
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Markt- und Unternehmensentwicklung / Markets and Organisations
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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ECONIS (ZBW)
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1
Stakeholder integration in service innovation
Jonas, Julia M.
-
2018
Persistent link: https://www.econbiz.de/10011718976
Saved in:
2
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
3
Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael
;
Bach, Thomas
;
Griese, Ilka
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 35-62)
.
2009
Persistent link: https://www.econbiz.de/10003808615
Saved in:
4
Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 83-114)
.
1997
Persistent link: https://www.econbiz.de/10001298623
Saved in:
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