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~subject:"Beziehungsmarketing"
~person:"Vandenbosch, Mark B."
~person:"Leckie, Civilai"
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Beziehungsmarketing
Customer integration
7
Kundenintegration
7
Relationship marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand
3
Brand management
3
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Markenartikel
3
Markenführung
3
Online-Marketing
3
Brand image
2
Brand loyalty
2
Consumer brand engagement
2
Innovation
2
Markenimage
2
Markentreue
2
Perceived value
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Brand trust
1
Branding
1
Co-production
1
Confidence
1
Consumer satisfaction
1
Customer behavior
1
Customer brand engagement behavior
1
Customer innovativeness
1
Customer participation
1
Dienstleistung
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Dienstleistungsqualität
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Dienstleistungssektor
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Vandenbosch, Mark B.
Leckie, Civilai
Hollebeek, Linda D.
24
Brodie, Roderick J.
12
Conduit, Jodie
11
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Edvardsson, Bo
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Le Nguyen Hau
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
Verhoef, Peter C.
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
Alexander, Matthew
4
Beatty, Sharon E.
4
Behnam, Mohsen
4
Bowden, Jana
4
Calder, Bobby J.
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Journal of marketing management : MM
2
Asia Pacific journal of marketing and logistics
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing
1
Handbook of research on customer engagement
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
4
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
5
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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