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~subject:"Konsumentenverhalten"
~isPartOf:"Customer engagement marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type:"article"
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Konsumentenverhalten
Customer integration
83
Kundenintegration
83
Betriebliche Wertschöpfung
39
Beziehungsmarketing
39
Relationship marketing
39
Value creation
39
Value co-creation
29
Lieferantenmanagement
26
Supplier relationship management
26
B-to-B-Marketing
20
Business-to-business marketing
20
Innovation
17
Customer value
16
Kundenwert
16
Business network
13
Innovation management
13
Innovationsmanagement
13
Unternehmensnetzwerk
13
Consumer behaviour
11
New product development
11
Produktentwicklung
11
Service-Dominant Logic
11
Service-dominant logic
11
Co-creation
10
Social Web
9
Social web
9
Customer engagement
8
Inter-firm cooperation
7
Marketing management
7
Marketingmanagement
7
Unternehmenskooperation
7
Bundling strategy
6
Leistungsbündel
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Stakeholder
6
Brand image
4
Brand management
4
Competitive advantage
4
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Undetermined
10
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
2
Book section
2
Language
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English
11
Author
All
Malthouse, Edward C.
2
Aarikka-Stenroos, Leena
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Dubinsky, Alan J.
1
Falk, Tomas
1
Faullant, Rita
1
Ferraro, Carla
1
Füller, Johann
1
Gopalakrishna, Srinath
1
Hajli, Nick
1
Hollebeek, Linda D.
1
Hsiao, Shih-Hui
1
Jaakkola, Elina
1
Kock, Alexander
1
Kumar, V.
1
Lawrence, Justin M.
1
Luoma, Jukka
1
Matzler, Kurt
1
Nguyen, Thuy D.
1
Pansari, Anita
1
Paswan, Audhesh
1
Plangger, Kirk
1
Salzmann, Edmund Christian
1
Sands, Sean
1
Sihvonen, Antti
1
Wang, Yichuan
1
Xiao, Yazhen
1
Yang, Zhiguo
1
Zhang, Haisu
1
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Published in...
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Customer engagement marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
The service industries journal
12
Journal of marketing management : MM
11
Technological forecasting & social change : an international journal
10
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
Service business
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
11
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1
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
2
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
3
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian
;
Kock, Alexander
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
Saved in:
4
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
Saved in:
5
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
6
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
7
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
8
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
9
Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.
;
Paswan, Audhesh
;
Dubinsky, Alan J.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
Saved in:
10
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
11
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
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