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~subject:"Konsumentenverhalten"
~subject:"Beziehungsmarketing"
~person:"Kamboj, Shampy"
~person:"Prentice, Catherine"
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Konsumentenverhalten
Beziehungsmarketing
Customer integration
11
Kundenintegration
11
Relationship marketing
9
Consumer behaviour
7
Social Web
6
Social web
6
Customer engagement
4
Innovation
4
Viral marketing
3
Virales Marketing
3
Brand
2
Brand management
2
Co-creation
2
Customer participation
2
Customer satisfaction
2
Dienstleistungsqualität
2
Hotel industry
2
Hotellerie
2
India
2
Indien
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Online community
2
Service innovation
2
Service quality
2
Social media
2
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Bundling strategy
1
Business model
1
CRM
1
Capabilities
1
Casino
1
Corporate misconduct
1
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Kamboj, Shampy
Prentice, Catherine
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Conduit, Jodie
11
Piller, Frank T.
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Büttgen, Marion
8
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Füller, Johann
7
Hajli, Nick
7
Harrigan, Paul
7
Herstatt, Cornelius
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Busser, James A.
6
Edvardsson, Bo
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Calder, Bobby J.
5
Carlson, Jamie
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Ihl, Christoph
5
Itani, Omar S.
5
Khan, Imran
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
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Journal of retailing and consumer services
4
International journal of consumer studies
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International marketing review
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
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ECONIS (ZBW)
10
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1
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
2
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
5
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
Saved in:
6
The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine
;
Han, Xiao Yun
;
Hua, Lian-Lian
;
Hu, Lin
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
Customer empowerment to co-create service designs and delivery : scale development and validation
Prentice, Catherine
;
Han, Xiao-Yun
;
Li, Yao-Qi
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10011452140
Saved in:
10
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
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