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~subject:"Konsumentenverhalten"
~subject:"Beziehungsmarketing"
~person:"Plewa, Carolin"
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Konsumentenverhalten
Beziehungsmarketing
Customer integration
7
Kundenintegration
7
Relationship marketing
6
Customer engagement
4
Consumer behaviour
3
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Service quality
2
Actor engagement
1
Australia
1
Australien
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Betriebliche Wertschöpfung
1
Bibliometrics
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Bibliometrie
1
Characteristics
1
Dienstleistungsmanagement
1
E-Government
1
E-commerce
1
E-government
1
Electronic Commerce
1
Engagement dispositions
1
Engagement platforms
1
Engagement with the context
1
Engagement with the service provider
1
Hedonic consumption
1
Leistungsmotivation
1
Motivation
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Public services
1
Push/pull motivations
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Research priorities
1
Service management
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Service provider
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Service-Dominant Logic
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Service-dominant logic
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Social Web
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Plewa, Carolin
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Conduit, Jodie
11
Piller, Frank T.
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Büttgen, Marion
8
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Füller, Johann
7
Hajli, Nick
7
Harrigan, Paul
7
Herstatt, Cornelius
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Busser, James A.
6
Edvardsson, Bo
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Loureiro, Sandra Maria Correia
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Calder, Bobby J.
5
Carlson, Jamie
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Ihl, Christoph
5
Itani, Omar S.
5
Kamboj, Shampy
5
Khan, Imran
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
Prentice, Catherine
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Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing
1
Journal of destination marketing & management
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
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1
Customer engagement in domestic wine tourism : the role of motivations
Gaetjens, Amy
;
Corsi, Armando Maria
;
Plewa, Carolin
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014285182
Saved in:
2
Customer engagement with service providers : an empirical investigation of customer engagement dispositions
Sim, Max
;
Conduit, Jodie
;
Plewa, Carolin
;
Hentzen, …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1926-1955
Persistent link: https://www.econbiz.de/10013352667
Saved in:
3
Customer engagement : a systematic review and future research priorities
Ng, Sylvia C.
;
Sweeney, Jillian C.
;
Plewa, Carolin
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012429464
Saved in:
4
Managing customer resource endowments and deficiencies for value cocreation : complex relational services
Ng, Sylvia C.
;
Sweeney, Jillian C.
;
Plewa, Carolin
- In:
Journal of service research
22
(
2019
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012007427
Saved in:
5
Customer engagement with a service provider and context : an empirical examination
Sim, Max
;
Plewa, Carolin
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 854-876
Persistent link: https://www.econbiz.de/10011730643
Saved in:
6
Customer engagement with a service offering : a framework for complex services
Ng, Sylvia
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 193-210)
.
2016
Persistent link: https://www.econbiz.de/10011430762
Saved in:
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