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~subject:"Relationship marketing"
~person:"Vivek, Shiri D."
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Vivek, Shiri D.
Hollebeek, Linda D.
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Customer engagement : contemporary issues and challenges
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Customer engagement marketing
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ECONIS (ZBW)
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If you build it right, they will engage : a study of antecedent conditions of customer engagement
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Hazod, Melanie
- In:
Customer engagement marketing
,
(pp. 31-51)
.
2018
Persistent link: https://www.econbiz.de/10011739812
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2
Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.
;
Dalela, Vivek
;
Beatty, Sharon E.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 53-66)
.
2016
Persistent link: https://www.econbiz.de/10011430589
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