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~isPartOf:"Journal of business research : JBR"
~subject:"Value creation"
~person:"D'Alessandro, Steven"
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Journal of business research : JBR
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
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