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~person:"Chen, Shu-Ching"
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Beziehungsmarketing
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Customer retention
3
Kundenbindung
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Customer loyalty
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Customer satisfaction
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Kundenzufriedenheit
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Service encounter
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Chen, Shu-Ching
Rennhak, Carsten
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Izogo, Ernest Emeka
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Aksoy, Lerzan
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Confente, Ilenia
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Gouthier, Matthias
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Athanasopoulou, Pinelopi
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Auruškevičienė, Viltė
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Babakus, Emin
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Bakanauskas, Arvydas
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Enkawa, Takao
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Gan, Christopher
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Australasian marketing journal
1
Journal of retailing and consumer services
1
Making a difference through marketing : a quest for diverse perspectives
1
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ECONIS (ZBW)
3
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Customer experience of value in the service encounter
Chen, Shu-Ching
- In:
Making a difference through marketing : a quest for …
,
(pp. 143-155)
.
2016
Persistent link: https://www.econbiz.de/10011531388
Saved in:
2
The relative contribution of love and trust towards customer loyalty
Chen, Shu-Ching
;
Quester, Pascale G.
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011284767
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3
Customer value and customer loyalty : is competition a missing link?
Chen, Shu-Ching
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 107-116
Persistent link: https://www.econbiz.de/10010468491
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