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~subject:"Brand management"
~person:"Baloglu, Seyhmus"
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Brand management
Beziehungsmarketing
2
Brand image
2
Consumer behaviour
2
Customer retention
2
Konsumentenverhalten
2
Kundenbindung
2
Kundenbindungsprogramm
2
Loyalty program
2
Markenimage
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Relationship marketing
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Age group
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Altersgruppe
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Brand attachment
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Brand identity
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Casino
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Confidence
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Corporate Social Responsibility
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Corporate social responsibility
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Corporate social responsibility (CSR)
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Customer loyalty
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Customer satisfaction
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Experiment
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Generational theory
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Gerechtigkeit
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Hotel industry
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Hotel marketing
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Hotellerie
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Justice
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Kundenzufriedenheit
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Loyalty
1
Loyalty intention
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Loyalty programs
1
Markenführung
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Marketing management
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Marketingmanagement
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Millennials
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Perception
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Perception of fairness
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Baloglu, Seyhmus
Bagozzi, Richard P.
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International journal of hospitality management
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ECONIS (ZBW)
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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