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~subject:"Brand management"
~person:"Behi, Azza Temessek"
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Behi, Azza Temessek
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The journal of product & brand management
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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