//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer loyalty"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer retention
4
Kundenbindung
4
Social Web
4
Social web
4
Beziehungsmarketing
2
Brand loyalty
2
Luxury goods
2
Luxusgüter
2
Markentreue
2
Relationship marketing
2
DWS Investment GmbH
1
Deutschland
1
Financial services
1
Finanzdienstleistung
1
Germany
1
Internet marketing
1
Online-Marketing
1
Social network
1
Soziales Netzwerk
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Ozuem, Wilson
3
Ansarin, Madina
1
Endress, Tobias
1
Stokinger, Ellen
1
Yankova, Irina
1
Published in...
All
Computer-mediated marketing strategies : social media and online brand communities
Journal of Services Marketing
75
International Journal of Bank Marketing
54
Journal of Consumer Marketing
54
Journal of retailing and consumer services
48
European Journal of Marketing
40
International Journal of Retail & Distribution Management
34
Journal of business research : JBR
29
Journal of Product & Brand Management
25
International Journal of Contemporary Hospitality Management
24
Marketing Intelligence & Planning
24
Strategic Direction
22
SpringerLink / Bücher
20
The service industries journal
17
Journal of hospitality marketing & management
16
Cogent business & management
14
Springer eBook Collection
14
International journal of contemporary hospitality management
13
Journal of Service Management
13
Strategy & Leadership
13
International journal of hospitality management
12
Research
12
Cogent Business & Management
11
Journal of the Academy of Marketing Science
11
Psychology & marketing
11
The TQM journal : the international review of organizational improvement
11
The international journal of bank marketing : IJBM
11
Asia Pacific Journal of Marketing and Logistics
10
Journal of Business & Industrial Marketing
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
Asia Pacific journal of marketing and logistics
9
International Journal of Quality & Reliability Management
9
Management Decision
9
Munich Business School Working Paper
9
The TQM Journal
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
Saved in:
2
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
3
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
4
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->