//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Innovationsmanagement"
~person:"Wuhrmann, Juan Carlos"
~person:"Alam, Ian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer orientation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovationsmanagement
Beziehungsmarketing
6
Relationship marketing
6
Innovation management
5
Business services
2
Customer integration
2
Deutschland
2
Germany
2
Henkel AG & Co. KGaA
2
Kundenintegration
2
Unternehmensdienstleistung
2
B-to-B-Marketing
1
Business-to-business marketing
1
Consumer goods industry
1
Corporate culture
1
Detergent industry
1
Dienstleistung
1
Henkel-Gruppe <Düsseldorf>
1
Innovation
1
Konsumgüterindustrie
1
Lieferantenmanagement
1
New product development
1
New service development
1
Performance measurement
1
Performance-Messung
1
Product
1
Product management
1
Produkt
1
Produktentwicklung
1
Produktmanagement
1
Services
1
Social Web
1
Social web
1
Supplier relationship management
1
Unternehmenskultur
1
Waschmittelindustrie
1
business-to-business new services
1
customer interaction
1
emerging markets
1
microsite
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
German
3
English
2
Author
All
Wuhrmann, Juan Carlos
Alam, Ian
Reichwald, Ralf
13
Piller, Frank T.
9
Herstatt, Cornelius
7
Steinhoff, Fee
6
Morgan, Todd
5
Seifert, Sascha
5
Boier, Rodica
4
Enkel, Ellen
4
Ihl, Christoph
4
Schaarschmidt, Mario
4
Anning-Dorson, Thomas
3
Anokhin, Sergey Alexander
3
Bartl, Michael
3
Brockhoff, Klaus
3
Chiu, Wen-Hong
3
Edvardsson, Bo
3
Fichter, Klaus
3
Fidel, Pilar
3
Fredberg, Tobias
3
Gassmann, Oliver
3
Gil-Gomez, Hermenegildo
3
Guerola-Navarro, Vicente
3
Hippel, Eric von
3
Kim, Daekwan
3
Mejía-Trejo, Juan
3
Müller-Kirschbaum, Thomas
3
Oltra-Badenes, Raul
3
Prandelli, Emanuela
3
Sanchez-Gutierrez, Jose
3
Schaller, Christian
3
Schlesinger, Walesska
3
Schreier, Martin
3
Souren, Rainer
3
Verona, Gianmario
3
Zhang, Haisu
3
Abrell, Thomas
2
Anokhin, Sergey
2
Back, Andrea
2
more ...
less ...
Published in...
All
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Führung, Innovation und Wandel : wie Sie Potenziale entdecken und erfolgreich umsetzen
1
Involving customers in new service development
1
Journal of business-to-business marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
2
Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
Saved in:
3
Der Kunde als Innovationsmotor bei Henkel
Müller-Kirschbaum, Thomas
;
Wuhrmann, Juan Carlos
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
2
,
pp. 24-28
Persistent link: https://www.econbiz.de/10003824434
Saved in:
4
Innovationskultur bei Henkel
Müller-Kirschbaum, Thomas
;
Wuhrmann, Juan Carlos
- In:
Führung, Innovation und Wandel : wie Sie Potenziale …
,
(pp. 335-351)
.
2008
Persistent link: https://www.econbiz.de/10003689723
Saved in:
5
Process of customer interaction in new service development
Alam, Ian
- In:
Involving customers in new service development
,
(pp. 15-31)
.
2006
Persistent link: https://www.econbiz.de/10003593192
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->