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~institution:"WHU - Otto Beisheim School of Management"
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WHU - Otto Beisheim School of Management
Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Customer reactivation management in the pharmacy market : resource-efficient implementation of direct marketing campaigns for long-term profit maximization
Höllriegl, Verena
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2017
Persistent link: https://www.econbiz.de/10012014995
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