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~isPartOf:"The journal of product & brand management"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~person:"Belaid, Samy"
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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