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Computer-mediated marketing strategies : social media and online brand communities
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
21
Journal of business research : JBR
19
Research
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Springer eBook Collection
13
Journal of Services Marketing
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Hamburger Schriften zur Marketingforschung
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Schriftenreihe Schwerpunkt Marketing
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European Journal of Marketing
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Psychology & marketing
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Asia Pacific journal of marketing and logistics
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Gabler Research
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Journal of Consumer Marketing
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The service industries journal
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Harvard business review : HBR
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How to succeed in the digital age : strategies from 17 top managers
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Journal of Business & Industrial Marketing
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Journal of consumer behaviour : an international research review
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Marketing Science
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Schriften zum innovativen Marketing
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Wirtschaftswissenschaft
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Asia Pacific Journal of Marketing and Logistics
6
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International Journal of Bank Marketing
6
International journal of contemporary hospitality management
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Journal of the Academy of Marketing Science
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Kundenmanagement & Electronic Commerce
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Schriftenreihe Studien zum Konsumentenverhalten
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
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2
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
3
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
4
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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