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person:"Coussement, Kristof"
~person:"Homburg, Christian"
~language:"eng"
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Search: subject_exact:"Customer retention"
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Beziehungsmarketing
8
Kundenbindung
8
Relationship marketing
8
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Customer retention
4
Consumer behaviour
3
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Coussement, Kristof
Homburg, Christian
Bruhn, Manfred
7
Johnson, Michael D.
5
Ozuem, Wilson
5
Confente, Ilenia
4
Han, Heesup
4
Hollebeek, Linda D.
4
Palmatier, Robert W.
4
Prentice, Catherine
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Quach, Sara
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Rodríguez del Bosque, Ignacio A.
4
Wangenheim, Florian von
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Baber, Hasnan
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Bayón, Tomás
3
Brodie, Roderick J.
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Chen, Shu-Ching
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Cossío-Silva, Francisco-José
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Lee, Duk Hee
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3
Ramaseshan, B.
3
Revilla Camacho, Maria Angeles
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Rogan, Michelle
3
Russo, Ivan
3
Sprott, David E.
3
Thaichon, Paramaporn
3
Vega Vázquez, Manuela
3
Wang, Cheng Lu
3
Wiegandt, Philipp
3
Wong, IpKin Anthony
3
Zeidler, Christian
3
Abbar, Hassan
2
Agrawal, Shiv Ratan
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
4
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
5
Advanced database marketing : innovative methodologies and applications for managing customer relationships
Coussement, Kristof
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743101
Saved in:
6
How to get lost customers back? : a study of antecedents of relationship revival
Homburg, Christian
;
Hoyer, Wayne D.
;
Stock, Ruth Maria
-
2006
Persistent link: https://www.econbiz.de/10003385644
Saved in:
7
Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001512318
Saved in:
8
Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1999
-
2., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10000680959
Saved in:
9
Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656362
Saved in:
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