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person:"McDonald, Heath"
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McDonald, Heath
Bruhn, Manfred
18
Homburg, Christian
17
Bauer, Hans H.
12
Sickel, Christian
12
Limbeck, Martin
11
Dressler, Matthias
9
Becker, Roman
7
Daschmann, Gregor
7
Schüller, Anne M.
7
Huber, Frank
6
Nießing, Jörg
6
Rennhak, Carsten
6
Coussement, Kristof
5
Dittrich, Sabine
5
Eggert, Andreas
5
Hammerschmidt, Maik
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Johnson, Michael D.
5
Kreutzer, Ralf T.
5
Orth, Ulrich R.
5
Ozuem, Wilson
5
Popp, Bastian
5
Ranzinger, Alexandra
5
Wangenheim, Florian von
5
Ballensiefen, Benjamin
4
Bayón, Tomás
4
Blut, Markus
4
Brinkmann, Daniela Alexa
4
Brodie, Roderick J.
4
Confente, Ilenia
4
Diller, Hermann
4
Festge, Fabian
4
Fischer, Thomas M.
4
Garnefeld, Ina
4
Giering, Annette
4
Gouthier, Matthias
4
Hammerschmidt, Michael
4
Han, Heesup
4
Hilbert, Andreas
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European Sport management quarterly : ESMQ
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
2
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Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
Saved in:
2
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
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