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A focus on customer experience and the changing roles of customers and consumers
Baron, Steve
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10008664677
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2
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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3
Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A.
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2009
Persistent link: https://www.econbiz.de/10003836352
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4
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
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2009
Persistent link: https://www.econbiz.de/10003836526
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