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person:"Reichwald, Ralf"
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Virtual reality
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8
Consumer behaviour
5
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Beziehungsmarketing
4
Relationship marketing
4
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Reichwald, Ralf
Chylinski, Mathew
Castronova, Edward
24
Jung, Timothy
14
Loureiro, Sandra Maria Correia
13
Dieck, M. Claudia tom
12
Rauschnabel, Philipp A.
9
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4
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Australasian marketing journal
1
Globalisierung, veränderte Arbeitsorganisation und Berufswandel : IAB-Kontaktseminar vom 8. - 12.11.1999 am Soziologischen Forschungsinstitut (SOFI) an der Georg-August-Universität Göttingen
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
1
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Virtuelle Unternehmen
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ECONIS (ZBW)
8
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
3
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
4
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
5
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
6
Mobile Communities : Erweiterung von Virtuellen Communities mit mobilen Diensten
Reichwald, Ralf
;
Fremuth, Natalie
;
Ney, Michael
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 521-537)
.
2002
Persistent link: https://www.econbiz.de/10001701795
Saved in:
7
Neue Beschäftigungsformen im Informationsektor
Reichwald, Ralf
;
Hermann, Michael
- In:
Globalisierung, veränderte Arbeitsorganisation und …
,
(pp. 7-25)
.
2001
Persistent link: https://www.econbiz.de/10001607043
Saved in:
8
Nutzenpotentiale und Nutzenrealisierung in verteilten Organisationsstrukturen: Experimente, Erprobungen und Erfahrungen auf dem Weg zur virtuellen Unternehmung
Reichwald, Ralf
;
Möslein, Kathrin
- In:
Virtuelle Unternehmen
,
(pp. 117-136)
.
2000
Persistent link: https://www.econbiz.de/10001496331
Saved in:
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