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Markenportfoliomanagement im Lebensmitteleinzelhandel : Entwicklung eines strategischen Planungs- und Handlungsansatzes
Sundermann, Sören
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2018
Persistent link: https://www.econbiz.de/10011866602
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Intramarkenimagekonfusion : eine empirische Untersuchung am Beispiel der Automobilindustrie
Kohtes, Robert
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2018
Persistent link: https://www.econbiz.de/10011740051
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