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~subject:"Interne Markenführung"
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Interne Markenführung
Brand architecture
501
Markenarchitektur
501
Brand management
371
Markenführung
371
Corporate reputation
213
Firmenimage
213
Markenimage
100
Brand image
99
Corporate culture
94
Unternehmenskultur
94
Brand
92
Markenartikel
91
Consumer behaviour
79
Konsumentenverhalten
79
Corporate Social Responsibility
60
Marketing management
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Marketingmanagement
60
Corporate social responsibility
58
Öffentlichkeitsarbeit
52
Public relations
51
Markenpolitik
42
Corporate branding
41
Stakeholder
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Beziehungsmarketing
27
Relationship marketing
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Deutschland
26
Germany
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Reputation
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Cultural heritage
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Kulturgüter
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Marketing
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Corporate brand
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Großbritannien
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United Kingdom
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corporate branding
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B-to-B-Marketing
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Business-to-business marketing
19
Brand extension
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Markentransfer
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HR marketing
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Anisimova, Tatiana
1
Chang, Aihwa
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Chiang, Hsu-hsin
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Chun, Rosa
1
Davies, Gary
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
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Lindgreen, Adam
1
Mavondo, Felix T.
1
Rodríguez-Cánovas, Belén
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Stuart, Helen
1
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European journal of marketing : EJM
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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1
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
2
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
3
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
4
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
5
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
6
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
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