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person:"Vallaster, Christine"
~subject:"Markenführung"
~person:"Baumgarth, Carsten"
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Markenführung
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Vallaster, Christine
Baumgarth, Carsten
Balmer, John M. T.
31
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11
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10
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Corporate reputation review
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Reputation Management
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Sustainable Marketing Management : Grundlagen und Cases
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ECONIS (ZBW)
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How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
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2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
3
Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
Saved in:
4
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
5
Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
Saved in:
6
Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke
Vallaster, Christine
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
58
(
2010
)
4
,
pp. 329-335
Persistent link: https://www.econbiz.de/10008807833
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