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subject:"Öffentlichkeitsarbeit"
~isPartOf:"Journal of marketing communications"
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Öffentlichkeitsarbeit
Brand architecture
3
Corporate reputation
3
Firmenimage
3
Markenarchitektur
3
corporate branding
3
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
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Markenführung
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Public relations
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Consumer behaviour
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Corporate culture
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Immaterielle Werte
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Unternehmenskultur
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affective corporate commitment
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communication
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consumer product attitude
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content analysis
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corporate auditory identity
1
corporate brand associations
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corporate identity
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corporate sensory identity
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corporate visual identity
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intangible assets
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integrated marketing communications
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purchase intention
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Bartholmé, Roland H.
1
Biraghi, Silvia
1
Gambetti, Rossella Chiara
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Melewar, T. C.
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Journal of marketing communications
Corporate communications : an international journal
8
European journal of marketing : EJM
6
Journal of business research : JBR
6
The journal of brand management : an international journal
3
Cogent business & management
2
International journal of internet marketing and advertising : IJIMA
2
Acta Universitatis Danubius / Oeconomica
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Amfiteatru economic : an economic and business research periodical
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business strategy series
1
Contemplating corporate marketing, identity and communication
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European Journal of Marketing
1
European management review : the journal of the European Academy of Management
1
Gabler Edition Wissenschaft
1
Handbook of research on effective advertising strategies in the social media age
1
International journal of business
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business competition and growth : IJBCG
1
International studies of management and organization
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Management decision : MD
1
Pakistan journal of commerce and social sciences
1
Qualitative market research : an international journal
1
Routledge companions in business, management and marketing
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SpringerLink / Bücher
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The IUP journal of management research : IJMR
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The journal of product & brand management
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ECONIS (ZBW)
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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2
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
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