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~subject:"Datenqualität"
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Search: subject_exact:"Database marketing"
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Datenqualität
Customer data
216
Kundendaten
216
Relationship marketing
77
Beziehungsmarketing
68
Consumer behaviour
58
Database marketing
58
Konsumentenverhalten
57
Database-Marketing
56
Data protection
54
Datenschutz
54
Computer-assisted marketing
35
IT-gestütztes Marketing
35
Data Mining
30
Data mining
30
Marketing
30
Deutschland
27
Germany
24
Direct marketing
23
Direktmarketing
22
Marketing management
21
Marketingmanagement
21
Online-Marketing
21
Kundenanalyse
20
Internet marketing
19
Kundenmanagement
19
database marketing
19
Customer analysis
18
Theorie
18
Theory
18
USA
18
United States
17
Big Data
16
Electronic Commerce
16
Market segmentation
15
Data security
13
Datenbank
13
Datensicherheit
13
E-commerce
13
Social Web
13
Social web
13
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English
5
German
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Aksoy, Lerzan
1
Broussard, Gerard
1
Chattaraman, Veena
1
Görz, Quirin
1
Han, Sang Pil
1
Huh, Soon-young
1
Kumar, V.
1
Lehmann, Donald R.
1
Neghina, Carmen
1
Oh, Wonseok
1
Park, Sung-hyuk
1
Peltier, James
1
Skiera, Bernd
1
Zahay, Debra
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Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Management information systems : mis quarterly
1
Schriftenreihe Studien zur Wirtschaftsinformatik
1
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ECONIS (ZBW)
5
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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2
Beiträge zum Management der Qualität von Kundendaten im CRM
Görz, Quirin
-
2014
Persistent link: https://www.econbiz.de/10010348471
Saved in:
3
Data-driven services marketing in a connected world
Kumar, V.
;
Chattaraman, Veena
;
Neghina, Carmen
;
Skiera, …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 330-352
Persistent link: https://www.econbiz.de/10009765050
Saved in:
4
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
5
A social network-based inference model for validating customer profile data
Park, Sung-hyuk
;
Huh, Soon-young
;
Oh, Wonseok
;
Han, Sang Pil
- In:
Management information systems : mis quarterly
36
(
2012
)
4
,
pp. 1217-1237
Persistent link: https://www.econbiz.de/10009680764
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