Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
James W. Peltier & Debra Zahay & Donald R. Lehmann
| Year of publication: |
2013
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|---|---|
| Authors: | Peltier, James W. ; Zahay, Debra ; Lehmann, Donald R. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 1, p. 1-13
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Datenqualität | Data quality | Lernende Organisation | Learning organization | Unternehmenserfolg | Firm performance | Finanzdienstleistung | Financial services | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718241