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~subject:"Direct marketing"
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Direct marketing
Customer data
215
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215
Relationship marketing
69
Beziehungsmarketing
68
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56
Database-Marketing
56
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database marketing
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Tapp, Alan
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Elsner, Ralf
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Martens, Tobias von
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Michel, René
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Quantitative Marketing and Economics
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Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
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Marketing-Automation : Neukundengewinnung, Up-selling, Cross-Selling, Bestandskundenmanagement : mehr Umsatz mit der Wasserloch-Strategie®
Schüller, Anne M.
;
Schuster, Norbert
-
2022
-
2. Auflage
Persistent link: https://www.econbiz.de/10013202155
Saved in:
2
Besuchergerichtetes Database-Marketing in der Messewirtschaft
Ruetz, Lisa
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 97-136)
.
2017
Persistent link: https://www.econbiz.de/10011614270
Saved in:
3
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
4
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
5
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004919931
Saved in:
6
Koordination im Kampagnenmanagement
Rühl, Denise
-
2014
Persistent link: https://www.econbiz.de/10013427345
Saved in:
7
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
8
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
9
Strategisches interaktives Direktmarketing in der Gebrauchsgüterindustrie : Einfluss des Database Marketing und der Neuen elektronischen Medien
Oschmann, Marc
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002896442
Saved in:
10
Principles of direct and database marketing
Tapp, Alan
-
2005
-
3rd ed.
Persistent link: https://www.econbiz.de/10004817413
Saved in:
11
Importance of database for direct marketing campaigns
Prihoanca, Diana
- In:
Studies and scientific researches / Economics edition / …
16/17
(
2011/12
),
pp. 162-167
Persistent link: https://www.econbiz.de/10010223184
Saved in:
12
Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
Saved in:
13
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, André
- In:
Quantitative Marketing and Economics
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10005048574
Saved in:
14
Principles of direct and database marketing
Tapp, Alan
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001525059
Saved in:
15
The business of database marketing
Tooker, Richard N.
-
2006
Persistent link: https://www.econbiz.de/10010494175
Saved in:
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