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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Beziehungsmarketing
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database marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing Intelligence & Planning
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SpringerLink / Bücher
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Marketing Science
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NBER working paper series
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European Journal of Marketing
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Journal of Consumer Marketing
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Harvard business review : HBR
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Journal of economics & management strategy : JEMS
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Harvard-Business-Manager : das Wissen der Besten
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International Journal of Bank Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The Routledge companion to digital consumption
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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Apps management and e-commerce transactions in real-time
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Artificial intelligence in marketing
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E-marketing ; Vol. 1
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Electronic markets : the international journal on networked business
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Gabler Edition Wissenschaft
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IWI-Diskussionsbeiträge
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen und Innovationsmanagement in der Finanzbranche
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Innovatives Markenmanagement
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Interaktives Marketing
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International Journal of Contemporary Hospitality Management
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International journal of business information systems : IJBIS
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Management science in hospitality and tourism : theory, practice, and applications
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Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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