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person:"Hughes, Arthur M."
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Hughes, Arthur M.
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USB Cologne (EcoSocSci)
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Strategic database marketing
Hughes, Arthur M.
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2012
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4. ed.
Persistent link: https://www.econbiz.de/10009497750
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Strategic database marketing
Hughes, Arthur M.
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2006
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3. ed.
Persistent link: https://www.econbiz.de/10004858074
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3
The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database
Hughes, Arthur M.
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1996
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2., rev. ed
Persistent link: https://www.econbiz.de/10004307405
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