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~type_genre:"Case study"
~subject:"Relationship marketing"
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Markt, Kommunikation, Innovation : MKI
1
Organisationskommunikation online : Grundlagen, Praxis, Empirie
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ECONIS (ZBW)
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1
Online complaint management @Swisscom : a case study
Zaugg, Alexandra Daniela
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003791818
Saved in:
2
Internationalisation and the internet in UK manufacturing SMEs
Tseng, Ko-min Kevin
;
Johnsen, Rhona E.
- In:
Journal of small business and enterprise development
18
(
2011
)
3
,
pp. 571-593
Persistent link: https://www.econbiz.de/10009311733
Saved in:
3
Das Cluetrain Manifest : Anwendungsfall Publicis Conversation Reader
Löffler, Ralf
;
Maier, Florian
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 243-253)
.
2010
Persistent link: https://www.econbiz.de/10008771871
Saved in:
4
Der virtuelle Kunde : das elektronische Gästebuch in der B2C-Kommunikation
Diekmannshenke, Hans-Joachim
- In:
Organisationskommunikation online : Grundlagen, Praxis, …
,
(pp. 175-195)
.
2008
Persistent link: https://www.econbiz.de/10003791377
Saved in:
5
Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
Saved in:
6
E-commerce : a platform for integrated marketing ; case study on U.S. retailing
Schmidt, Inga D.
;
Döbler, Thomas
;
Schenk, Michael
-
2000
Persistent link: https://www.econbiz.de/10001448721
Saved in:
7
Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas
-
1998
Persistent link: https://www.econbiz.de/10000674496
Saved in:
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