E-commerce : a platform for integrated marketing ; case study on U.S. retailing
Inga D. Schmidt; Thomas Döbler; Michael Schenk
| Year of publication: |
2000
|
|---|---|
| Authors: | Schmidt, Inga D. ; Döbler, Thomas ; Schenk, Michael |
| Publisher: |
Münster [u.a.] : Lit |
| Subject: | Electronic Commerce | E-commerce | Internet | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Mobile Marketing | Mobile marketing | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | USA | United States |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 203 S graph. Darst 22 cm |
|---|---|
| Series: | Markt, Kommunikation, Innovation : MKI. - Münster : Lit., ZDB-ID 1395456-8. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturverz. S. 193 - 203 |
| ISBN: | 3-8258-4661-X |
| Classification: | Marketing ; Wirtschaftsgeographie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001448721