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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising effects
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Definition
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International journal of advertising : the quarterly review of marketing communications
ILO Working Papers
55
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
12
Journal of business ethics : JOBE
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
9
Europäische Hochschulschriften
8
Personalcontrolling für die Praxis : Konzept - Kennzahlen - Unternehmensbeispiele
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
7
Ilmenauer Schriften zur Betriebswirtschaftslehre
7
Journal of business research : JBR
7
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
7
The Oxford handbook of economic and institutional transparency
7
The journal of socio-economics
7
Volkswirtschaftliche Diskussionsbeiträge
7
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
6
Wirtschaftspolitische Blätter
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Beiträge zur Controlling-Forschung
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Social enterprise journal
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Springer eBook Collection
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Suhrkamp-Taschenbuch Wissenschaft
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Tourism management : research, policies, practice
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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CESifo Forum
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Der Betrieb
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Edward Elgar E-Book Archive
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Europäische Hochschulschriften / 22
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Hochschulschriften zur Betriebswirtschaftslehre
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IZA Discussion Papers
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International journal of project management : the journal of The International Project Management Association
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Journal of economic literature
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Journal of management : JOM
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Journal of the history of economic thought
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Land economics : applied research on environmental resources
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Marketing theory
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National tax journal
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Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
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2
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
Saved in:
3
And now, goodbye : consumer response to sponsor exit
Ruth, Julie A.
;
Strizhakova, Yuliya
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10009510695
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