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subject:"Konsumentenverhalten"
~subject:"Demoskopie"
~type:"article"
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Konsumentenverhalten
Demoskopie
Meinungsforschung
454
Opinion poll
453
Deutschland
77
Germany
76
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68
United States
68
Theorie
42
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42
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34
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23
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Bosman, Magdalena J. C.
2
Burton, Jamie
2
Ellis, Susanna M.
2
Jerling, Johann C.
2
Khammash, Marwan
2
Adamowicz, Wiktor
1
Ang, Christopher C.
1
Ashley, Christy
1
Badham, Jane
1
Bartikowski, Boris
1
Bhatia, Tulikaa
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1
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1
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1
Connon, Neil G.
1
Cray, David
1
Cullen, Carman W.
1
Diacon, Stephen R.
1
Donsbach, Wolfgang
1
Eckhardt, Giana M.
1
Ennew, Christine T.
1
Erasmus, Alet C.
1
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1
Frank, Belle
1
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1
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1
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Hu, Wuyang
1
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1
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Kamei, Katsuyuki
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1
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Journal of consumer behaviour : an international research review
3
International journal of consumer studies
2
Journal of marketing research : JMR
2
Qualitative market research : an international journal
2
Asia Pacific journal of marketing and logistics
1
CSR und Brand Management : Marken nachhaltig führen
1
Information systems and e-business management : ISeB
1
International journal of business and systems research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of targeting, measurement and analysis for marketing
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
New Developments in Online Marketing
1
Politische Vierteljahresschrift : PVS : German political science quarterly
1
RFID in operations and supply chain management : research and applications
1
Revue française d'économie : RFE
1
Strong brands, strong relationships
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
1
The marketing review
1
Zeitschrift für Politik : ZfP
1
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1
Secret relationships : understanding consumers' hidden feelings about brands
Walker, Chip
;
Frank, Belle
- In:
Strong brands, strong relationships
,
(pp. 345-359)
.
2015
Persistent link: https://www.econbiz.de/10011316652
Saved in:
2
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
Saved in:
3
CSR auf dem Prüfstand : die Sicht der Deutschen auf die gesellschaftliche Verantwortung der Wirtschaft
Keller-Kern, Hildegard
;
Prox, Christoph
- In:
CSR und Brand Management : Marken nachhaltig führen
,
(pp. 37-51)
.
2014
Persistent link: https://www.econbiz.de/10010394064
Saved in:
4
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
5
L' hostilité aux OGM survit-elle à des produits attractifs?
Kassardjian, Elsa
;
Robin, Stéphane
;
Ruffieux, Bernard
- In:
Revue française d'économie : RFE
26
(
2012
)
3
,
pp. 121-150
Persistent link: https://www.econbiz.de/10009541332
Saved in:
6
South African consumers' opinions and beliefs regarding the health benefits of soy and soy products
Bosman, Magdalena J. C.
;
Ellis, Susanna M.
;
Jerling, …
- In:
International journal of consumer studies
35
(
2011
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10009242130
Saved in:
7
Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
Saved in:
8
Insincere flattery actually works : a dual attitudes perspective
Chan, Elaine
;
Sengupta, Jaideep
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 122-133
Persistent link: https://www.econbiz.de/10003947450
Saved in:
9
Asymmetric social interactions in physician prescription behavior : the role of opinion leaders
Nair, Harikesh
;
Manchanda, Puneet
;
Bhatia, Tulikaa
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10008666385
Saved in:
10
A verbal rating scale to measure Japanese consumers' perceptions of product quality
Bartikowski, Boris
;
Kamei, Katsuyuki
;
Chandon, Jean-Luis
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003977190
Saved in:
11
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
12
Understanding what concerns consumers : a semantic approach to product feature extraction from consumer reviews
Wei, Chih-Ping
;
Chen, Yen-Ming
;
Yang, Chin-Sheng
;
Ang, …
- In:
Information systems and e-business management : ISeB
8
(
2010
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10003958711
Saved in:
13
The endorser's persuasiveness on the purchase intention of high-involvement products : a comparison between a newly launched product and a mature one
Cho, Vincent
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10008652530
Saved in:
14
A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory
Phillips, Joan M.
;
Reynolds, Thomas J.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10003828392
Saved in:
15
South African consumers' opinions and consumption of soy and soy products
Bosman, Magdalena J. C.
;
Ellis, Susanna M.
;
Bouwer, …
- In:
International journal of consumer studies
33
(
2009
)
4
,
pp. 425-435
Persistent link: https://www.econbiz.de/10003865161
Saved in:
16
Australian consumers' attitudes toward France a decade after nuclear testing: evidende of forgiveness
Heslop, Louise A.
;
Lu, Irene R. R.
;
Cray, David
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 192-210
Persistent link: https://www.econbiz.de/10003875848
Saved in:
17
A method of abbreviating a laddering survey
Kaciak, Eugene
;
Cullen, Carman W.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10003876458
Saved in:
18
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
19
On the malleable nature of product meaning in China
Eckhardt, Giana M.
;
Houston, Michael J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
Saved in:
20
A strategy for increasing user acceptance of authentication systems : insights from an empirical study of user preferences and performance
Ozok, A. Ant
;
Holden, Stephen H.
- In:
International journal of business and systems research
2
(
2008
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10003799148
Saved in:
21
Improving postal questionnaire response rates
Connon, Neil G.
- In:
The marketing review
8
(
2008
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10003720870
Saved in:
22
Medienprodukte : Adoption versus Akzeptanz
Wu, Steven
;
Papies, Dominik
;
Clement, Michel
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
2
,
pp. 6-16
Persistent link: https://www.econbiz.de/10003722579
Saved in:
23
Consumer attitude and behaviour toward RFID usage
Boslau, Madlen
;
Lietke, Britta
- In:
RFID in operations and supply chain management : …
,
(pp. 377-395)
.
2008
Persistent link: https://www.econbiz.de/10003605265
Saved in:
24
The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement
Coelho, Pedro S.
;
Esteves, Susana P.
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
3
,
pp. 313-339
Persistent link: https://www.econbiz.de/10003467510
Saved in:
25
Agricultural biotechnology : a comparison of consumers' preferences for selected policy options
McCann-Hiltz, Diane
;
Veeman, Michele M.
;
Adamowicz, Wiktor
-
2004
Persistent link: https://www.econbiz.de/10002643431
Saved in:
26
Die Akzeptanz von Smartphones : eine empirische Analyse
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Kilian, Thomas
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 385-410
Persistent link: https://www.econbiz.de/10002565982
Saved in:
27
Consumer perceptions of financial risk
Diacon, Stephen R.
;
Ennew, Christine T.
- In:
The Geneva papers on risk and insurance - issues and …
26
(
2001
)
3
,
pp. 389-409
Persistent link: https://www.econbiz.de/10001675246
Saved in:
28
Die Rolle der Demoskopie in der Wahlkampf-Kommunikation : empirische und normative Aspekte der Hypothese über den Einfluß der Meinungsforschung auf die Wählermeinung
Donsbach, Wolfgang
- In:
Zeitschrift für Politik : ZfP
31
(
1984
)
4
,
pp. 388-407
Persistent link: https://www.econbiz.de/10002077307
Saved in:
29
Politische Meinungsforschung in der Bundesrepublik Deutschland
Kaase, Max
- In:
Politische Vierteljahresschrift : PVS : German …
18
(
1977
)
2/3
,
pp. 452-475
Persistent link: https://www.econbiz.de/10002071993
Saved in:
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