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~isPartOf:"Working paper series / Ipag Business School : working paper"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Working paper series / Ipag Business School : working paper
Journal of promotion management : innovations in planning and applied research
Consumer goods Europe
10
Journal of Islamic marketing
9
Journal of retailing and consumer services
8
Journal of consumer behaviour : an international research review
6
Märkte
5
Journal of Asian finance, economics and business : JAFEB
4
Märkte: Informationen für die Werbeplanung
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Marketing i menedžment innovacij : m&mi
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
Administrative Sciences : open access journal
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Asia Pacific journal of marketing and logistics
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Business history
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Cases on branding strategies and product development : successes and pitfalls
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Cogent business & management
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Feminist economics
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Gender, China and the World Trade Organization : essays from feminist economics
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International journal of hospitality management
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International journal of services technology and management
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Journal of Islamic accounting and business research
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Journal of Islamic marketing : JIMA
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Journal of advertising research
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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NBER Working Paper
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NBER working paper series
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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The international review of retail, distribution and consumer research
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Working paper / National Bureau of Economic Research, Inc.
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The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
2
Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Wei, Yuling
;
Simay, Attila Endre
;
Agárdi, Irma
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 644-675
Persistent link: https://www.econbiz.de/10014287730
Saved in:
3
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
Saved in:
4
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
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