//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Working paper series / Ipag Business School : working paper"
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Deodorant"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cosmetics
4
Kosmetik
4
Brand extension
2
Brand management
2
Brand name
2
Consumer behaviour
2
France
2
Frankreich
2
Konsumentenverhalten
2
Markenführung
2
Markenname
2
Markentransfer
2
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Advertising model
1
Aesthetics
1
Chirurgie
1
Cosmetic surgery
1
Cross-gender effects
1
Cultural identity
1
Fernsehwerbung
1
Frauen
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Internet marketing
1
Kulturelle Identität
1
Online-Marketing
1
Surgery
1
Television advertising
1
Werbewirkung
1
Werbung
1
Women
1
Ästhetik
1
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Working Paper
2
Language
All
English
2
French
2
Author
All
Aimé, Isabelle
2
Lai, Chantal
2
Eisend, Martin
1
McNaught, Angela
1
Möller, Jana
1
Paas, Leonard J.
1
Tipgomut, Pornchanoke
1
more ...
less ...
Published in...
All
Working paper series / Ipag Business School : working paper
Marketing letters : a journal of research in marketing
Consumer goods Europe
10
Journal of Islamic marketing
9
Journal of retailing and consumer services
8
Journal of consumer behaviour : an international research review
6
Märkte
5
Journal of Asian finance, economics and business : JAFEB
4
Märkte: Informationen für die Werbeplanung
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Marketing i menedžment innovacij : m&mi
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Cases on branding strategies and product development : successes and pitfalls
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Feminist economics
2
Gender, China and the World Trade Organization : essays from feminist economics
2
International journal of hospitality management
2
International journal of services technology and management
2
Journal of Islamic accounting and business research
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
NBER Working Paper
2
NBER working paper series
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
2
The international review of retail, distribution and consumer research
2
Working paper / National Bureau of Economic Research, Inc.
2
Working papers
2
Ab 1981: Produktiestatistieken industrie
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
2
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
Saved in:
3
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
Saved in:
4
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->